2010 Flare Jacket

In a market where most women’s product is a men’s product with pink or baby blue accents and flower embroidery there is a real opportunity to create a women’s jacket with style and without condescension. And that is where the Shift Flare steps in. With crisp, clean looks, refined materials, and all the practical features expected of a street jacket, the Flare is a true women’s product.

Motorcycle Product News wrote a feature article on women’s products and chose the Flare for their cover. Not too shabby…