Venari Professional Search

Visual Identity Program for Venari Search

A previous client decided to launch his own recruitment business and approached me for his business identity, including the name. After some brainstorming sessions, the chosen name was Venari, Latin for "hunt."
The "Flying V" logo is an abstraction of a bird of prey, reflecting the "hunt" translation. A very subtle gradient adds depth and contour to the wing elements.
The same subtle gradient is repeated on the print collateral, including a bold field of red on the back of the letterhead.
As with any visual identity I create, a Graphic Standards Manual is included as part of the package. It is not uncommon for clients to request, "just a logo and a business card," but equally important to the logo is its application. The Graphic Standards Manual lays all this out for any future implementation of the logo. Including this with the logo files provides the printer or designer with the rules for logo application to ensure that it is consistent without being restrictive. Logos are a form of shorthand to communicate a brand to its audience. When used with consistency over time, it builds trust in that brand. The manual is the tool to bring about that consistency, to build that trust.

You may also like

Letica/sto Mining Bit Container
2000
Yamaha WaveRunner Graphics
2012
Trifecta Street Jacket
2010
Strike MX Uniform
2010
Primer and Fury Street Gloves
2009
Strengths Minded Associates
2014
Letica Dual-Lock Container
1999
Vendetta 3 Street Helmet
2010
Riot MX Helmet
2009
Board Babies
2012
Back to Top