Dyer Hybrid Jacket

Designed after-hours without a brief or place in the line, this jacket went on to be the most profitable piece in the lineup.

The Dyer jacket uses a hybrid leather/textile construction that provides the protection of an all-leather jacket with the comfortable flexibility of a textile jacket at a 30% weight reduction. Its unique and well thought out placement of leather and textile in addition to its attention to detail and refinement led to immediate praise from the press, including Web Bike World who wrote, “The Shift Dyer jacket has quickly become my favorite waist-length jacket, with a solid combination of multi-season wearability, good looks, protection, air flow and fit.”
Designed as a skunkworks project after hours and launched in 2006, the Dyer quickly became the most profitable jacket in the line, meriting it’s place on the cover of the 2007 catalog.

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