2009 Vertex Suit

2009 vertex location rgb

For 2009 Shift wanted to establish itself as a player in the race suit category. Rather than undercut the competition, the new suit was going to go head-to-head with more established rivals. The quality had long since been a match for those brands so the look needed to surpass the competition. We chose to do this by screen printing some of the panels. I designed a stripe pattern with some extreme perspective to communicate speed. The logos were traditional appliques given a 3-dimensional look with light gray screen prints. The logo had also just updated for that season, so new shoulder plastics were designed with a heavily chamfered logos. Other unique touches included embossed rib padding that was silicone-backed and custom perforated, and a perforated aero hump that routed cool air from the low pressure zone behind the helmet, through grooves in the pad, and out of the suit through the custom TPR exhaust vents.

The suit was a success and would frequently be seen in magazines on test riders. These guys had a lot of options and could choose a suit from just about any manufacturer. Quite often they chose the Shift Vertex suit. The result was great publicity for the brand in addition to the credibility this halo product gave the whole line. Motorcycle Daily effused, “The needle on the style meter rides far to the right with this suit.” and, “I’ve gone on and on about how good this suit is…”

 even a designer can look decent in this suit

The Vertex Suit was sold in both White/Black or Black/White. Whichever you choose goes with what you got.

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