Primer Jacket

2009 Primer location

“Authentic” was the mantra during the design process of the Primer Jacket. We wanted an all-leather/no excuses jacket for the line that would have broad appeal. The Primer uses classic lines with a couple of surprises; zipper vents are thoroughly integrated into the stripe at the biceps, and a little deviation provides an asymmetrical location for a logo, which like all others is embroidered. The black colorway uses a subtle combination of “matte” and slightly shinier “dull” finished leathers.

The jacket was complemented by the Primer glove shown next, though curiously the Fury glove was used in this photo shoot.

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